Royal®, known as the number one brand of Authentic Basmati and Sona Masoori Rice in America, celebrated its second season as a Signature Partner of Cognizant Major League Cricket (MLC). This partnership has been very successful and has helped bring the excitement of cricket to a more diverse group of fans in the United States. The collaboration between Royal® and MLC has been a great fit, as both aim to introduce and grow the love of cricket and Indian cuisine among American fans.
Exciting Championship Match and Awards
Washington Freedom vs. San Francisco Unicorns
On Sunday, July 28, 2024, the MLC Championship Match took place at Grand Prairie Stadium in Grand Prairie, Texas. The match featured a thrilling contest between Washington Freedom and San Francisco Unicorns, with Washington Freedom emerging as the 2024 Championship title winners.
Faf du Plessis Wins Royal® Leading Run Scorer Trophy
At the closing ceremony, a representative from Royal® presented Faf du Plessis, a renowned South African cricketer and former captain of the South Africa national cricket team, with the prestigious Royal® Leading Run Scorer trophy. This award recognized his outstanding performance throughout the season.
Bringing Indian Cuisine to Cricket Fans
A Taste of South Asia at the Stadium
Abhinav Arora, President of LT Foods America, the company behind the Royal® brand, expressed his joy at seeing cricket fans enjoy the sport and authentic Indian food. He stated, “It was thrilling to see Major League Cricket fans from diverse backgrounds enjoying the excitement of cricket while savoring authentic Indian cuisine provided by Royal®.” The partnership has been an opportunity to bring the rich culture, authentic dishes, and vibrant flavors of South Asia to cricket enthusiasts in the US.
Fun Activities and Fan Engagement
In-Stadium Activations
Royal® made the MLC experience more enjoyable with various in-stadium activities. Fans participated in the “Guess How Many Grains in a 20-pound Bag of Rice?” contest and enjoyed cricket-themed Cornhole. There was also a Royal® photo booth, branded merchandise, and samples of Royal® Basmati rice in a jute bag.
Sampling Delicious Dishes
Fans got to taste delicious dishes inspired by the six MLC cricket teams. The menu included New York Style Fried Rice, Seattle Lemon Rice, Los Angeles Arancini, San Francisco Vegetable Biryani, Washington Rice Kheer, and Texas Tex-Mex Rice. These dishes showcased Royal’s award-winning products and added a special touch to the cricket experience.
Broadcast and Social Media Engagement
During the live broadcasts and on social media, the Royal Leading Run Scorer leaderboard highlighted the best moments of the matches. The televised Royal Pitch Report provided fans with valuable pre-game insights, making the viewing experience more engaging.
The Royal Experience Contest and Sponsorship
Exciting Contest Prizes
As part of their partnership with MLC, Royal® launched ‘The Royal Experience’ contest. The winner received two tickets to the Championship Match and a photo opportunity with the captains during the coin toss. Other prizes included signed player jerseys, customized Royal Cricket merchandise boxes, and complimentary match tickets throughout the season.
Supporting MLC Teams
Royal® also sponsored two MLC teams, MI New York and the San Francisco Unicorns. The sponsorship included local community events, engaging player content on social media, co-branded giveaways, and the Royal® logo on the players’ jerseys.
Looking Ahead
The partnership between Royal® and MLC has been a successful blend of sports and cuisine, bringing together cricket fans and food lovers. Royal® looks forward to continuing this journey, sharing the rich culture and flavors of South Asia with US cricket fans in future seasons.
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